To me the best part about having social medias as rivals (in general, not only in the fashion industry) is the development of their own apps to make everything more user-friendly, becoming more accessible and inclusive. I’m an Instagram fan myself (cuz they combine – not in the same successful way, but still… – the same offers of every other platform). Yet, the social media world is a sort of free market, so it is better to have a competition than a monopoly! And that is the main reason why this rivalry pushes them to own development and makes it even harder to mantain a throne such as Instagram tries to. Said that, brands definitely need to dig in whatever that might pop in this contemporary competitive world, otherwise they will easily get digitally old-fashioned!
To me the best part about having social medias as rivals (in general, not only in the fashion industry) is the development of their own apps to make everything more user-friendly, becoming more accessible and inclusive. I’m an Instagram fan myself (cuz they combine – not in the same successful way, but still… – the same offers of every other platform). Yet, the social media world is a sort of free market, so it is better to have a competition than a monopoly! And that is the main reason why this rivalry pushes them to own development and makes it even harder to mantain a throne such as Instagram tries to. Said that, brands definitely need to dig in whatever that might pop in this contemporary competitive world, otherwise they will easily get digitally old-fashioned!