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Loved this week’s topic! I actually didn’t know about this dupe trend! I’m familiarized with this “revolution” of having cheaper products that we can afford, but I always looked to the bright side (fashion and other industries universalizing access). Now I see that there are true copies and not just from big brands, even from smaller ones too!

And there is still another layer of this cheap market that can’t be ignored. Are we really happy fashion can now be universal or we’re just trapped by rash consumerism and using the “fair access” as an excuse to keep buying more and more? Aren’t we done buying stuff we don’t need - but come on, it’s trendy - ? The question here is: Do we even need all that - destroy brands originality - to feed our consumerism?

Ps: loved that you pointed second hand as an alternative, this is definitely a way I agree with :)

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